PRODUCTION PHILOSOPHY

A FEW WORDS

Pihilosophy was born in Greece. Pythagoras, Solon, Socrates, Plato and Aristotle defined and promoted philosophy as a lifestyle. A lifestyle designed to obtain virtue. According to the above ancient philosophers, virtue is a Divine gift. Friends tend to exchange gifts. Therefore, if man becomes familiarized with God and His wisdom, he will become what Greeks call “philo-sophos” (wisdom lover), and he will accept the gift of virtue. Acquiring virtue was the ultimate aim in life for Ancient Greek philosophers. Plato selected Cretan land aiming at creating his ideal state.Cretan land was also chosen-in his last work-the Laws so as to bring the state of philosophy, the state of virtue, into life.One of his primary legislations was agriculture. All kinds of crops give people life, which is necessary for the existence of philosophy. Life and philosophy are inseparable.

PRODUCTION

The olive tree doesn’t grow anywhere. There should be appropriate fertile soil, ideal climatic conditions, lots of sun and suitable altitude respectively, In other words, the olive tree only grows where the conditions are divine-Divinus.In Crete, the island where the Minoan Civilization was born, these conditions are found in a perfect combination. Ancient trees, aged 500 years and sometimes 800 years old, offer their olives which are gathered only with hands so as to prevent deforming them. Right after that olives are placed at special strainer-like baskets with special care so that they remain fresh. From the moment they are gathered and in no more than 8 hours, the olives are transferred to our traditional oil press.

OIL EXTACTION

One of the most significant stages in the production of our highly pure olive oil is that of the oil extraction which takes place in our oil press. Consequently, we are entirely responsible as well as careful to achieve the best possible result. At this stage olives are separated from olive leaves with the use of water. After that olives are placed in a special device in order to be cold-pressed. It is of crucial importance to cold press olives as only this way they maintain their beneficial attributes. However, there is one drawback in the above procedure which actually turns out to be a benefit after all. Productivity is dramatically reduced during cold-pressing as opposed to hot pressing which precipitates the quantity but ruins the quality of the final product, the oil. By cold pressing we produce our oil olive which is characterized by high concentration, intense scent, low acidity and high quality taste. Olives remain in the special device where they are cold pressed for almost 50 minutes. The first production samples are analyzed meticulously before they are stored.

However, there is one drawback in the above procedure which actually turns out to be a benefit after all. Productivity is dramatically reduced during cold-pressing as opposed to hot pressing which precipitates the quantity but ruins the quality of the final product, the oil. By cold pressing we produce our oil olive which is characterized by high concentration, intense scent, low acidity and high quality taste. Olives remain in the special device where they are cold pressed for almost 50 minutes. The first production samples are analyzed meticulously before they are stored.

STORAGE

Although sunlight is absolutely essential for olive production, it has proved to be detrimental to olive oil.Our highly pure olive oil Divinus is stored in special tanks designed in such a way that we ensure exact cold-heat conditions at a permanent temperature of 16ºC in the interior. As for the exterior, our tanks permanently remain at specially constructed rooms where temperature strictly ranges between 17ºC and 22ºC.

BOTTLING - STANDARDIZATION

Our highly pure olive oil is bottled and standardized at a carefully selected room. Bottling takes place under strict hygiene regulations which surpass even the strictest European Union instructions. Above all, what makes our bottling unique is that the whole process is characterized by the lack of machinery. To put it differently, our people who are fully dedicated and respectful to our Divine-Divinus olive oil as well as our consumers, work using only their clean hands the traditional way; the whole procedure is worked by hand.However, working with hands remains a disadvantage to productivity; yet having handmade production is unnegotiable for us.

PACKAGING

It would undoubtedly be unacceptable not to have carefully chosen an elegant container for a Divinus highly pure olive oil.After strict market research we selected the container which is environmentally friendly. Our bottle is made of specially processed glass, which is produced in Italy and this is the very first time oil will be contained in such a bottle.The Divinus highly pure olive oil will firmly be secured via the use of a special wooden cork which ensures hygiene and safe maintainance. Our product will be distinguished anywhere displayed in public as it will be identified with an exceptionally high quality and good taste label.An exceptionally specially designed label which will be «wrapped», around the bottle will illustrate the uniqueness of our oil, since all its precious ingredients will be mentioned on it according to the current European Instruction.

For those who are not interested in the content, we give them the opportunity to adore our olive oil provided in a specially designed wooden box -perfect gift choice- made of specially processed wood which remains unharmed through the passage of time.

We won’t exaggerate if we admit that our Divinus bottle, carefully chosen and of such good taste, will not just be a real ‘ornament, on our table…

... It is literally a life gift!!!